Google Grants: Behind the scenes

Tuesday, May 6, 2008 | 9:21 AM

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As you may have read in previous posts, we now have over 4,000 non-profit organizations participating in the Google Grants program. From the beginning, our team’s main focus was to keep growing our recipient base so that more and more organizations could benefit from Google Grants.

But as we've grown in size, we’ve realized that an organization benefits most from a Google Grant when they really understand how to use it to meet their goals. Just being approved for a Google Grant isn’t enough. And the “set it and forget it” approach doesn’t work well for your account either. By making the effort to understand AdWords and be engaged in your account, your organization can really maximize your advertising grant.

This might sound like a lot of work, especially if your organization is resource constrained. But don’t worry: the Google Grants team is here to help! One of our major initiatives this year is to add education resources geared specifically to you, the recipient. We will be adding considerable new content to our program website, including trainings, guides, FAQs, and more. And knowing that there are different learning styles out there, we will be experimenting with different formats for our new education materials so that visual learners can read text, while audio and visual learners can listen to and watch online trainings. If you have suggestions for materials or information, please drop us a note.

Look out for new educational content coming soon to our site. We encourage you to review these materials and use what you learn to succeed. We want to ensure that the more than 4,000 organizations receiving a Google Grant are actively involved and making the most of their grants. With your effort, you can help us get one recipient closer to this goal!