Driving Traffic & Raising Money with Google Products

Wednesday, June 11, 2008 | 2:47 PM

Labels: ,

Back in February, I presented at a non-profit forum in Washington DC, hosted by our DC office and Google.org. This forum was geared toward international development NGOs and offered an opportunity for Googlers to discuss our non-profit offerings with interested organizations. In addition, we invited several non-profits using our tools to share case studies with the audience, encouraging other groups to think creatively about how to use the free products Google offers to non-profits.

The opening product session was focused on identifying ways for NGOs to drive traffic and raise money, specifically looking at Google Grants, Google Analytics, and Google Checkout for Non-Profits. During this session, I shared information about Google Grants and how to think strategically about maximizing your AdWords grant. One key element discussed was the value of incorporating Google Analytics with your AdWords account. Prem from Google Checkout then gave an overview of Checkout for Non-Profits and how this product can also be used in conjunction with other Google non-profit offerings. The session closed with Maciek Gregorski and Timothy Lash of the International Rescue Committee offering a look at their successful uses of Google Grants and Google Analytics.

Feel free to check out the video of this session below. The first ten minutes or so are dedicated to Google Grants and Google Analytics, with the middle section looking at Google Checkout for Non-Profits, and the final section with the valuable case study from the folks at the International Rescue Committee. Hope you enjoy it!