Google Website Optimiser, Part 3: How do I use Website Optimiser?

Thursday, December 11, 2008 | 2:06 PM


Gather your website goals and recent learnings and let's walk through how to use Google Website Optimiser to test changes to your site.

Step 1.
The first step is to sign into your Google AdWords account. Once signed in you should see a link for Website Optimiser in the primary menu.

Step 2.
Next you will see an introductory page to Google Website Optimiser. Click on the get started button.

Step 3.
Next you will be asked to select a location and timezone, select whatever applies to your region.

Step 4.
You will need to agree to the terms and conditions for Google Website Optimiser.

Step 5.
You will now be presented with the Experiment List page. This page shows you all the experiments you are running or have previously run. Since this is the first time you have used Google Website Optimiser there isn't anything running yet.

Congratulations, you now have access to Google Website Optimiser tool.

That concludes part 3 of the series. In the next part we will cover implementing Website Optimiser and show you some examples of installing it on different types of websites (including those using content management systems). Stay tuned.