Thursday, May 14, 2009 | 10:10 AM
A major benefit of Google AdWords is that it allows you to self-manage your online advertising. Unlike other advertising platforms that require long contracts, tearsheets, or the laborious creation of ad material, AdWords gives non-profits and businesses alike the ability to build successful advertising campaigns from the comfort of your office, home, or both.
Recently, we asked two members of the Eastern Michigan University AdWords in the Curriculum course to offer their expert advice to nonprofits using AdWords.
Avoid Placing All Your Eggs in One Basket: Tailor Ad Variations and Ad Groups to Specific Goals