AdWords in the Curriculum Debuts in Boston

AdWords in the Curriculum has arrived in Boston! After Ann Arbor, Boston was the next logical location for an AdWords in the Curriculum program based on its large student population. These two college towns with Google offices both have the unique advantage of accessibility to a wide range of universities with students and professors who are interested in online advertising for non-profits.

"Because Boston has so many colleges and so many non-profits, we thought it would make sense to expand the program here as well," said AdWords in the Curriculum organizer Laura Odorczyk. "At the end of last year, we officially launched the AdWords in the Curriculum team in Boston and started reaching out to schools."

Emerson University was the first school to participate in Boston's AdWords in the Curriculum program. During the spring semester, Emerson students worked with six local non-profits on their Google Grants accounts. These non-profits included The Level Field Foundation, Samaritans, Farm Aid, VHL Family Alliance, Partners for Youth with Disabilities, and Piers Park Sailing Center.

Undergraduates in the Emerson class titled 'Social Media and Marketing' learned about both online advertising and social media in the context of integrated marketing and communication outreach. During the spring semester, the innovative course was featured on Social Times and XConomy. More details to come on the students' work with grantees in future blog posts. Stay tuned!

Posted by Anita Varma, Google Ann Arbor