Yes, Even You Can Use Google Analytics!

Tuesday, June 30, 2009 | 3:51 PM

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On the Google Grants team, we know that many non-profits would love to know how users are interacting with their websites: which sites they are coming from, which pages they are leaving, where the users are located geographically, and more. Google Analytics offers you the ability to access this information for free. Yet many grantees and other non-profit organizations often feel intimidated or overwhelmed, thinking they don't have the resources to implement an analytics program. Today we're happy to share several resources (beyond the main Analytics site and Help Center) that can help even our non-techies use Google Analytics effectively.

  • The Google Analytics Product Tour offers a great overview of this free tracking tool. Take a look for a quick overview of Analytics.
  • The Setup Checklist is a perfect one-stop shop to use when configuring your account.
  • The Google Grants Help Center contains the 'Analytics Guide' and the 'Scheduled Reports Guide' for Analytics. Both are located on the right-side of the page.
  • The Google Analytics Blog shares valuable posts for those new to Analytics. For example, yesterday's post discussed basic tools like the URL Builder and SiteScan.
  • In addition, there are Google-authorized agencies that can assist you with Google Analytics, many of which offer free services for select non-profits. For example, MoreVisibility is an authorized Analytics consultant who works with non-profits.
Find out more on the Google Analytics site. We hope these resources empower you to set-up Analytics and start seeing how users interact with your site today. Happy tracking!