Beginner Webinar Recap #3

Last week, we concluded our webinar series for Google Grants beginners called "Learning to Use and Maximize Your Google Grant." This three-part series, hosted by NTEN.org, covered the basics for new Google Grants organizations, helping attendees to learn more about Google Grants and how to most effectively use your AdWords account to meet your organization's goals.

The final session in the series, "Maximizing Your Google Grant to Attain Your Advertising Goals," was led by Mahin, one of our AdWords specialists who has volunteered with the Google Grants program for several years. In the webinar, Mahin shared top tips and best practices for optimizing your Google Grants AdWords account, including strategies for campaign structure, ad groups, ad texts and keywords. One of the main takeaways from the webinar was to test out new keywords and ads, using the strategies covered, and then track their performance and make changes as needed to maximize your account. The best practices Mahin covered are useful not just for beginners, but also for any grantees looking to improve their account performance to increase volunteers, donations, event attendance, and much more. If your organization falls into this category (and we bet you do!), we strongly recommend reviewing the slides from the session here. If you are interested in the audio recording from the webinar, you can purchase it here.

We're also happy to announce that we will be holding another webinar series with NTEN.org starting on February 25th. This four-part series is titled "Maximizing Your Google Grant To Meet Your Organization's Goals" and will be focused on more advanced and savvy Google Grants organizations. If you're interested in attending this series, or any of its individual sessions, please visit the NTEN website for more information and to register.

Posted by Kristie Mun, The Google Grants Team