Advanced Webinar Recap #4

Last Thursday, we held the final session in the Google Grants Advanced Webinar series with NTEN.org. This session was focused on two distinct topics: optimizing your Google Grants AdWords campaigns and maximizing your organization's online initiatives with other Google for Non-Profit products.

The first half of the webinar was led by Lainey, a Google Grants volunteer and AdWords Specialist. In the session, Lainey shared strategies for successfully optimizing your campaigns, whether by targeting your audience by location or language or through properly structuring the themed ad groups within your campaigns. The benefits of using Conversion Tracking and Website Optimizer were also covered by Lainey during the session.

The next portion of the webinar covered Google for Non-Profit products beyond AdWords and Google Grants. This section was presented by Jay from Google.org. Jay touched on several free Google tools from which non-profits can greatly benefit. Jay discussed fundraising tools like the YouTube Non-Profit Program and Google Checkout for Non-Profits, cost-cutting tools like Google Apps for Non-Profits, and recruitment and outreach tools like Google Earth Outreach and Google Maps. You can find more information about these and other Google for Non-Profit tools here.

If you missed the session and are interested in these topics, you can find slides from this session and purchase the audio here.

We hope everyone who attended the Beginner and Advanced Webinar Series with NTEN.org enjoyed the sessions and found the content we covered to be useful in helping maximize your account. And for those who couldn't attend, we hope these blog post wrap-ups have been informative as well. See you next time!

Posted by Kristie Mun, Google Grants Team