Leverage Google Tools for Your Non-profit

Wednesday, May 19, 2010 | 2:39 PM

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Are you a social entrepreneur? Do you want to start your own non-profit? Running a socially-conscious business or non-profit is a challenge, and none more so than today. Not only is outreach expensive, but IT maintenance can be a real drain. Google is here to help!

Google is dedicated to helping non-profits, devoting 1% of its equity and yearly profits to philanthropy and building a free set of powerful tools to help you change the world.

Your organization

Communicate and Collaborate
Improve your work practices, avoid IT hassle, and facilitate your interaction with your users by using Google Apps for non-profits. Learn the specifics on how to use GMail, Calendar, Docs and more by watching this video. Check out how Mercy Corps used Google Apps to improve their day to day operations.

Collect Donations
Increase donations for your cause by using Google Checkout for Non-Profits. It’s a fast, convenient and secure way to collect online donations and increase online giving to your organization. Direct Relief raised money and online support by providing users all over the world an easy way to donate through their Google Checkout account.

Track your web traffic
Get Google Analytics to track and understand your online users and adjust your online presence to fit their needs as well as yours. Google Analytics data can help you convert more of your users into donors and make strategic decisions to drive more traffic to your site. Read New York Public Radio’s story on how Analytics improved their understanding of their users and drove strategic decisions on their team.

Your cause

Broadcast your cause
YouTube’s non-profit program offers you the opportunity to spread the word while engaging and attracting more supporters online. Video is a powerful tool that can help you effectively reach out and energize your base. For example, by adding the Call-to-action overlay on your videos, you can drive traffic directly to your cause. Charity : water recounts their fundraising efforts in this video. They were able to raise $10,000 for clean water in one day!

Launch targeted ad campaigns
The Google Grants program empowers your org to achieve its goals by helping you promote your websites via advertising on Google.com. Your ads appear when users search on Google.com. For example when you search for "world poverty" on Google.com, relevant text ads appear on the right hand side. Clicking on one of the ads brings users directly to the website being advertised. You can be that website by participating in the Google Grants program.