Industry Benchmarking Series

Last year we conducted our Annual Survey, which collected responses from our grantee base on a range of topics like AdWords usage, performance, marketing strategy, product adoption, organization needs and case study information.

In an effort to better understand the needs and trends of organizations within our grantee base, we also asked for NTEE codes from US grantee respondents so that we could begin to associate these needs and trends with sub-categories of the NGO industry and offer some insight into the NGO industry in which your organization works.

We’re excited to be able to now share this insight with you in the form of industry benchmarks.

Over the next few months we’ll feature a series of posts that offer benchmark data for each of the NTEE categories represented within our grantee base. The benchmarks are an aggregated and averaged interpretation of the NGO categories that were well represented in the survey results. We won’t provide benchmark data for those categories that were under represented or didn’t have any results.

You can look forward to industry information like types of tracking metrics, mission objectives, marketing objectives, AdWords performance and agency usage.

We’ll begin our series with the Arts, Culture & Humanities category and continue in batches until we’ve shared benchmarks for all represented industries.

Add our blog feed to your reader to see when your industry benchmark is posted.

Posted by Jessica Vaughan, Google Grants Team