A beginner's guide

Thursday, May 8, 2008 | 3:22 PM


When we discussed getting started with Google Grants back in February, we got a lot of great response from grant recipients looking for details about managing their Google Grants accounts.

With this feedback, we compiled information, tips and tools into a master guide, The Beginner's Guide, which you can use as a reference to make the most of your grant. Of course, if you've had a grant for a while and want a Google Grants handbook or an AdWords refresher, this guide can also help you.

The guide has four sections that focus on the nitty gritty details of each topic:

AdWords & Google Grants - Important program guidelines explains account restrictions specific to your Google Grants account, cost and budgeting details and key Google Grants terms.

Managing your account - Useful tools & navigating your account goes through the AdWords interface tab by tab and describes how to change keywords and ad text, work with AdWords Editor, generate keywords with the Keyword Tool and preview your ads on Google.com.

Making the most of your campaigns suggests how to run an effective campaign and optimize your ad performance.

Additional resources & support links to more information and contact details for our team.

We hope this guide helps you set up and manage your Google Grants account. Look for a future post in which Taylor, an AdWords team member and Google Grants volunteer, will take you through the Campaign Management tab in AdWords.

If you have suggestions for other materials or information you'd like, feel free to contact us and let us know.