Webinar Wrap-up, Part #4: Managing Multiple Campaigns

Thursday, October 16, 2008 | 8:50 AM

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In last week's NTEN webinar, we discussed managing multiple campaigns in your Grants account. One of our knowledgeable Google volunteers, Lisa, shared valuable information on this topic; such as solid account structure, when to use one campaign versus multiple ones, setting up new campaigns, managing multiple campaigns, and managing a paid AdWords account with a Grants account. This last point was new information for many of you, as some mistakenly thought that non-profits cannot have both a Grants account and a paid AdWords account. In fact, we have a handful of organizations that have both types.

The majority of the presentation centered on why an organization may want to have multiple AdWords campaigns in their Google Grants AdWords account. For example, you may want to have:

  • Campaigns for different purposes or goals
  • Campaigns for various regions
  • Campaigns targeting different languages
  • Campaigns for various times and days and/or
  • Seasonal campaigns

We discussed details about these types of campaigns, including examples and benefits of multiple campaigns for each reason.

If you missed the session, you can view slides here and also purchase the webinar recording on NTEN's site. The final session in our 5-part series is this Friday, October 17, from 11 a.m. to 12:30 p.m. Pacific time. We'll focus on evaluating AdWords performance through your Grants account and Google Analytics.

To find out more about the series and register for this final session, please visit NTEN's site. And if you're in the San Francisco Bay Area this weekend and you'd like to speak with a Grants representative, visit our booth at the Craigslist Foundation Bootcamp this Saturday, October 18.