YouTube for you

Tuesday, October 14, 2008 | 5:30 PM


Back in April, we introduced you to another great non-profit resource: our YouTube Nonprofit Program. Since then, thousands of you -- from the Smithsonian Museum and the Alliance for Climate Protection to the New York Public Library and the Children's Defense Fund -- have joined the program and started using YouTube to raise awareness about important issues, fundraise for causes, and engage with supporters.

We still get a lot of questions, however, about how organizations can best leverage YouTube to spread their messages. To help answer those questions, we've created tip sheets specifically for non-profits in mind. Whether you're operating on a shoestring budget, looking to launch a video campaign, or just need some basic pointers, we've got you covered. You can access them from our YouTube Nonprofit Program page.

In addition, we've posted the first in what we hope is a series of YouTube non-profit case studies. Our first video features Tim Fullerton, the Online Communications Manager at Oxfam America, who discusses how Oxfam used YouTube to start a fruitful discussion with Starbucks about fair wages for Ethiopian coffee farmers.

If your organization is using YouTube in a particularly compelling or unique way, please let us know -- our next video could be about your work! And if you're looking for a little more inspiration, you can always visit the YouTube AgentChange channel, which features monthly playlists of our most interesting non-profit content.

Finally, we always welcome feedback. If there are other things you think we could do to help non-profits create meaningful social change through YouTube, please email