How a Google Grantee uses Website Optimizer

We've been talking about Website Optimizer a lot recently, so we thought we would share a grantee's experience working with the tool, as well as some actual results.

Team In Training is the Leukemia & Lymphoma Society's sport training program which helps volunteers raise money to fund leukemia and lymphoma research.  Over the summer Team In Training applied and was selected to participate in the Website Workout contest. The contest paired up businesses with consultants who worked to improve the business's website's conversion rates using Website Optimizer.

So check out the video of Team In Training's results!  We think you'll be surprised to see what they learned.  (And maybe you'll learn something new and help your own non-profit in the process!) 

Visit our blog for more information on the contest and Website Optimizer.
Posted by Andrew, Business Marketing Team