Use YouTube's interactive tools to increase audience participation

Wednesday, July 22, 2009 | 10:23 AM


Recently, we've seen a surge in the number of non-profit organizations using YouTube's social features, like annotations, to drive interest and interaction with their causes. Last week, noting the knifing crimes in the United Kingdom, released this interesting annotations-based video about the ramifications of carrying or using a knife:

Similarly, a few months back, the Ad Council launched a creative campaign called "Two-Sided Stories," which leveraged YouTube annotations to guide citizens through choose-your-own-adventure scenarios about the importance of online privacy. See an example here:

Judging by the number of views these videos have received, these organizations are strategically tapping in to a growing trend. A more interactive approach might be the best way to go when trying to raise the volume on important issues, especially when you're targeting a teenage demographic. Want to use annotations in your next video? Learn how here.