Wednesday, February 17, 2010 | 12:41 PM
Many of the non-profits in the Google Grants program are still taking part in the relief efforts in response to the Haïti Earthquake. In order to provide them with more effective support, many Google Grants volunteers got involved and offered up some helpful tips for managing the increase in traffic.
Across countries, these volunteers helped more than 60 organizations by implementing Haiti support campaigns with customized optimizations. A few of the organizations involved included the Red Cross, Save the Children, Direct Relief, Habitat for Humanity, Unicef, CARE, Plan, Oxfam and many others.
- Check back to see which ads are converting best and driving the most traffic to your disaster related pages- Take note of the types of landing page content that drives the most action from your constituents for future campaigns- Reallocate budget to other campaigns when disaster traffic stabilizes Yves Taquet, Dublin AdWords Team