Resource round-up for February

Thursday, February 25, 2010 | 12:32 PM

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This month's resource round-up includes a success story from YouTube's Video Volunteers program, strategies used by organizations in response to the disaster in Haiti, a grantee's story about using social media effectively, information about using mobile giving as a non-profit, an announcement about YouTube for Non-profit's recent launches and a quick reminder on keeping your grant safe from phishing.

Put YouTube to work for your org
YouTube's Video Volunteers program has been underway since last summer and has been put to work by many organizations that needed outside video-making talent to showcase their cause. In this piece on CNN.com, The Los Angeles Regional Food Bank and a Toronto-based film-maker/philanthropist show how an unlikely pairing made through YouTube's Video Volunteers can result in success for everyone involved.

And YouTube for Nonprofits is now available in Canada and Australia, in addition to the US and UK!

Mobile phones and disaster response
During and since the recent disaster in Haiti, organizations around the world have been employing social media in different ways to serve their constituencies and the people of Haiti. This article from NetSquared's Amy Ward, describes how mobile phones are a key player in how we react to and provide service during global disasters, including mapping, fundraising and missing persons strategies.

Learn more about using mobile giving for your organization at Mobile Giving, the mGive Foundation and MobileActive.

Using social media effectively: A grantee's story
Mercy Corps, an international relief organization, was an early adopter of social media but had seen little effect from all of their efforts until they determined that the way to reach their constituents was to extend the strategies deployed on their website to the different social media outlets. In this blog post on NTEN.org, Roger Burks of Mercy Corps, talks about how they have made social media start working for them.

A reminder about phishing and your AdWords Grants account
We've posted before about the dangers of phishing and how to keep your account safe, but it bears repeating. This series from the Trust and Security team here at Google can help you avoid phishing and keep your account safe. Here's some AdWords-specific information that's good to keep in mind with regard to phishing emails that may appear in your inbox.

If you come across resources that would be useful to the greater non-profit community, feel free to post it to Non-profit and grantee resources topic in our discussion forum so that everyone can benefit. If you'd like to review previous round-ups, just click here and read through previous months' round-ups or search for "resource round-up" from the search box at the top of the page.