May is Clean Air Month
Tuesday, May 4, 2010 | 9:34 AM
Labels: AdWords Basics, Google Grants Blog, Grantees, Resources for Non-Profits
May is Clean Air Month in the US, and as it comes on the heels of the recent oil spill in the Gulf of Mexico, people around the country are paying even closer attention to air quality and what they can do to improve it.
A few Google Grantees have resources you can use to make changes in your daily lives to improve the air quality where you live.
Download the American Lung Association’s “State of the Air Report”, check out your city’s ranking on their air quality Report Card, find out how to combat hazards that exist at work, home and outdoors and get involved to work toward clean air.
The Environmental Defense Fund covers Bike to Work Week (5/17-5/21) and includes stories from a variety of people who have swapped their cars for bikes for their daily commute. If you’re considering biking to work, here are a few tips for the newbie bike-to-work crowd. Try them out during a Bike to Work Week event in your area.
If you’re an organization raising awareness about clean air, there are tools and resources you can use to improve your marketing initiatives.
Enlist the power of video to spread your message and engage your constituency. Individuals and organizations are voicing their opinions about clean air on YouTube and you can, too, via the YouTube for Nonprofits program.
Update your AdWords and other marketing campaigns to include ads and keywords related to Clean Air Month and the initiatives and events you have underway. If your org is involved in Bike to Work Week, be sure to include ads and information in your ads and link to your org’s page with more detail.
If you have specific tips, advice or questions about managing your Google Grants AdWords account for Clean Air Month or another cause, visit our discussion group and see what other grantees have to say.