Tuesday, August 24, 2010 | 10:40 AM
Encouraging your website visitors to make donations can be a challenge and can directly impact the success of your organization or cause. Fortunately there are several steps you can take to influence visitors to your site to make a donation. First, examine your site with free tools such as Google Analytics and Website Optimizer. These tools will help you identify areas for improvement, diagnose what causes visitors to leave your site and test changes that you have implemented to drive results. In addition to these tools there are a few best practices we recommend that you test to promote donations.
Please refer to the following post for additional information about improving your website’s donation process.