Optimization Best Practices: Wonder wheel

Looking for new ad group themes? If so, check out our Wonder wheel tool that can be found within Google Search Options. Wonder wheel visually presents connections between related searches and your search term as an interactive diagram. This tool can be an incredibly powerful resource for creating new ad groups.

To access the tool, do a regular Google search and click ‘Show options’ at the top of the search results page. Then click ‘Wonder wheel’ under the navigation bar on the left side of the page.


Although the Wonder wheel suggestions are a great guide, you know your organization best. If a logical ad group theme is missing from the suggestions, add it. If the tool suggests themes that are not relevant, don’t add them. Once you have a list of new ad group themes you can use the keyword tool to identify keywords for each ad group. Input each ad group theme into the tool and select ‘Search’ and then sort by ‘Global Monthly Searches’ to refine the list to those with the most search traffic.



For more information on optimizing your campaign check back for our monthly tips and refer to the AdWords Help Center.

Posted by Janelle Kuhlman, Google Grants Team