Wednesday, September 8, 2010 | 6:00 PM
Labels: Grants Program
Last week, the Google Grants team hosted over 50 grantee organizations at the Google campus in Mountain View, California for a two-day workshop focused on Google Grants and other Google for Non-Profit products. The event brought together non-profit grantees from across the country, with a few participants from as far away as Spain. Both large and small organizations attended the workshop, and organization focus areas included disaster relief, the environment, poverty, children’s rights, and much more.
The first day of the workshop focused on maximizing your Google Grant to meet your organization’s mission and goals. Several grantees shared their experiences with AdWords, first in a case study and later in a grantee panel. Then AdWords specialists presented their expertise on account strategies and tips to the attendees, who were broken out into beginner and advanced tracks.
The second day centered on additional Google for Non-Profits products and tools, including the YouTube Non-Profit program, Google Earth Outreach, and Google Apps for Non-Profits. Best practices and strategies for landing page optimization and webmaster tools were also shared. As on the first day, grantees were able to hear from their fellow non-profits on use of these tools via two case studies.
Throughout the two-day workshop, our attendees were heavily engaged in learning more about Google Grants and other Google products for non-profits, and we are so glad that we were able to offer this educational session to those who could attend.
For all other grantees and interested non-profits, we are pleased to announce that we will be posting the videos from the workshop, including the case studies, from which all can benefit. We hope to have these sessions live on our YouTube channel within the next several weeks and will post to this blog once those sessions are available. We will also be posting several follow-up articles to this blog, sharing strategies and advice offered at the workshop, both from Googlers and from your fellow grantees.
Thanks again to all who made this workshop a success! We are especially grateful to our case study and panelist grantees who shared their firsthand experiences with the audience.
We are already looking forward to the 2011 workshop. Hope to see you then!