Thursday, October 22, 2009 | 3:39 PM
Last March, we announced that we would be requiring all US grantees to actively manage their accounts. In a couple of months we will be extending this requirement to all of our grantees worldwide. To help grantees better learn how to manage their accounts, we are happy to announce that we have created an Ongoing Management Guide (OMG).
Let's take quick look at what the OMG includes:
In this section, grantees are given a quick tour of their account. This may be especially helpful for current account administrators who did not initially build their account themselves.
In this section, grantees are shown how to schedule automatic reports and how to make use of the data in those reports as quickly and easily as possible. Account management has never been easier!
This section is for grantees that would like to evaluate the success of their campaigns based on specific online goals (for example, which keyword is fueling the greatest number of newsletter signups). Here, youʼll learn how to implement AdWords Conversion Tracking, which enables you to identify which keywords and ads are leading to the valuable actions taken on your site.
This section is for grantees who are considering using Google Analytics. If youʼre looking for further insight into how users find and interact with your site, you may want to consider implementing Google Analytics. Weʼve included a quiz in this section to help you decide if Google Analytics is for you.
We hope each of you download your own copy of the OMG today!