The New AdWords Interface: A Quick Navigation Guide, Part 3 of 3

Thursday, April 15, 2010 | 11:34 AM

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The second post in this three-part series about the new AdWords interface provided a quick navigational guide describing the ‘Campaigns’ tab in your Google Grants AdWords account. In this post, we’ll talk in more detail about tracking your account’s performance via the Report Center.

Find the Report Center for your account under the ‘Reporting’ tab > ‘Reports.’ This page will show your last 15 reports and any report templates that you have created and saved for future use.

Clicking ‘Create a New Report’ takes you to the following page where you can decide what report you wish to run, the date range, the way you want to view the report, campaigns and ad groups for which you want to run the report, and filters that you may want to apply. This page also gives you the option to save the report as a template for future use, schedule the report to run again and even email the report to multiple recipients.

As a Grantee, you can run the following reports:
  • Keyword Performance
  • Ad Performance
  • URL Performance
  • Ad Group Performance
  • Campaign Performance
  • Account Performance
  • Search Query Performance
Depending on which report type you select, the rest of the page will reset to provide the relevant blend of customizable options.

The Google Grants Help Center talks in greater detail about the Report Center and about using your saved report templates.

Other options under the ‘Reporting’ tab are the ‘My Change History’ tool, ‘Conversions’ data, ‘Google Analytics’ and the ‘Website Optimizer.’

‘Change History’ displays changes you’ve made to your account in the last three months. This information helps keep an updated record of your account settings and changes.

‘Conversions’ talk about conversion tracking data for your ads. A conversion is any action you consider desirable that a user takes on your website after clicking your ad. These actions, such as a sign-up, donation or purchase, filling out a form or even viewing a page, can be tracked as conversions. Read more about implementing and using conversion tracking.

Google Analytics is a free tool in your AdWords account that offers insight into your campaign performance and website design. It shows you how people found your website, how they explored it, and how you can enhance their visitor experience. Learn more about Google Analytics.

Finally, the Website Optimizer is one more free tool that Google offers to explore different landing page designs. Elsewhere in this blog you will find a series of six posts on using the Website Optimizer: Part 1, Part 2, Part 3, Part 4, Part 5 and Part 6. Here’s one Grantee’s experience working with this terrific tool.

This concludes our series on making the most of the new AdWords interface, and we hope it will make working with these tools much easier for you!